Direct-Response Growth for E-Commerce.
One specialist across acquisition, retention, and your store. No account managers. No reporting theatre. Just the work.
The Protocol
01The Agency Trap
Traditional agencies profit from overhead, not output. You pay $4k+ monthly for a junior account manager to report on vanity metrics while your ROAS slides. You are paying for their office, not your growth.
The Growth Partner
When your ads, email, and store are run by different people, every decision gets made in isolation. Ads drives traffic the store can't convert. Klaviyo isn't set up to recover it. Nobody owns the outcome.
I run the whole thing. One person who sees how each part affects the others — and is accountable for the number that matters at the end.
Track Record
02Apparel & Lifestyle
Replaced Tier-1 agency management, reducing overhead by 50% while stabilizing Meta ROAS. Executed a comprehensive site architecture overhaul (CRO) to lift AOV and Conversion Rates. Deployed full-funnel Klaviyo retention and AEO visibility.
Scope: Meta & Google Ads, Klaviyo, CRO, SEO.
Medical & Tactical
Managed high-volume B2C strategies in a regulated sector, sustaining >8x ROAS year-over-year. Engineered a complete Shopify theme modernisation using dynamic metafields, saving over $50k in external development costs.
Scope: Ads, Shopify Architecture, Klaviyo.
The Methodology
Over $1.5M in ad spend managed across Meta and Google. Every decision is data-backed, with strict ROAS and CPA targets as the benchmark — not clicks, not impressions, not vanity numbers. Long-term profitability over short-term volume, every time.
Focus: Profitability & Unit Economics.
The Ecosystem
03Acquisition
Meta and Google Ads strategies designed for ROAS or CPA, not just clicks. Managing budgets from $5k to $50k/month with a focus on cold prospecting and retargeting efficiency.
Retention
Full Klaviyo flow architecture. Converting one-time buyers into lifetime customers through segmented, automated nurture sequences.
Visibility
Traditional Search Engine Optimisation combined with Answer Engine Optimisation (AEO). Ensuring your brand is found by humans—and recommended by AI.
The bloated agency model exists to protect the agency, not the client. A single specialist running the full stack — ads, retention, store — is a fundamentally different arrangement. Fewer handoffs. No conflicting priorities. One person accountable for the outcome.
How It Works
04The audit.
A deep look at your ad accounts, unit economics, GA4 and pixel tracking, and Klaviyo setup. Not a slide deck — a clear picture of where money is being lost and where the easiest gains are.
The stabilisation.
New ad structure optimised for contribution margin, not vanity ROAS. Core automated email flows implemented. CRO quick-wins on the store. This phase stops the bleeding.
The scale.
Creative iteration to find winning hooks. Expanding to new audiences and channels. Monthly optimisation cycles that compound over time. This is where growth actually happens.
Who It's For
05The right brand.
E-commerce brands doing $500k–$5M annually who are spending on paid media but not seeing it compound. Founders tired of explaining the same brief to four different people. Businesses where the owner is still managing the agency.
Not the right fit.
Businesses under $500k who aren't ready to invest in paid media properly. Brands that want weekly status calls and slide decks. Anyone looking for guaranteed results on a short timeframe.
Pricing
06Accelerator
Ecosystem
The Build
The guarantee.
Month-to-month. 30-day notice period. No lock-in. The arrangement continues for as long as it's working for both parties — and not a day longer.
Application
07Apply for access.
A short application to see if there's a fit. Capacity is limited — I work with a small number of clients at a time so the work stays at the level it needs to be.