Considered growth for brands & operators who refuse to compromise.

— Approach

We partner with a small number of considered e-commerce brands each year. Paid media, lifecycle, and site — treated as a single P&L.

— Current

8 active partnerships. Applications open for one–two seats.

Apply to work with us
Meta
Google
TikTok
Shopify
BigCommerce
Klaviyo
Custom Site Design
Tracking Implementation
01 — Services

Five disciplines, one P&L.

Sold as an integrated
partnership — not à la carte.
A / 01
Paid Media
Meta and Google — architected to a single blended-ROAS target. Media mix modeling, incrementality testing, account restructure. Underlying ad structure extends cleanly to TikTok when it's the right fit.
Meta Google
A / 02
Lifecycle & Retention
Email, SMS, and loyalty architecture in Klaviyo & Postscript. Flows, segments, and lists that grow LTV without eroding brand.
Klaviyo Postscript CRO
A / 03
Custom Site Design
Shopify, BigCommerce, Squarespace, Wix, Webflow, WordPress, Astro, Next.js — PDPs, advertorials, quiz funnels, brand sites — designed to convert paid traffic and briefed alongside the media plan, not handed off.
Shopify BigCommerce Squarespace Webflow WordPress Astro Next.js CRO
A / 04
Tracking & Attribution
Server-side tracking, conversion API, and attribution setup. Clean data in, defensible decisions out.
GTM CAPI GA4
A / 05
Strategy & Operator Advisory
Board-level counsel for founders: forecasting, merchandising, launch cadence, and the unglamorous math of profitable scale.
Advisory P&L
01.5 — Productized Services

Fixed price. Fast turnaround.

Audits and builds with prices on the screen, scopes that don't drift, and timelines you can plan around — no discovery call, no six-week engagement.
B / 01 — AI Search

GEO Audit

Generative Engine Optimisation
$650 AUD
48-hour turnaround
  • Citability scoring across ChatGPT, Claude, Perplexity & Gemini
  • AI crawler access & llms.txt review
  • Schema & structured data audit
  • Brand mention & entity authority scan
  • Prioritised action list, delivered as PDF
Request audit
B / 02 — Paid Search

Google Ads Audit

Two tiers, one honest read
$450 / $1,250 AUD
Health Check 48 hrs · Full Audit 5 days
  • Health Check ($450) — tracking integrity, wasted-spend scan, prioritised fix list
  • Full Audit ($1,250) — search terms, negatives, structure, RSAs, budget, PMax review
  • Prioritised action list, delivered as PDF
  • No retainer. No upsell. Standalone deliverable.
Request audit
Implementation & schema work
Quoted after the audit, scoped to what actually matters.
$180 / hr AUD
Builds
Sites that look like the brand, not the template.
B / 03 — Marketing

Brand & SaaS Site

Next.js + shadcn/ui
$5,500 AUD
2 weeks
  • Custom design, fully responsive
  • Built on Next.js with shadcn/ui components — you own every line
  • Smooth scroll & animation polish (Lenis + GSAP)
  • Deployed to Vercel or Netlify, ready for SEO & GEO
Start a build
B / 04 — Editable

Editable Site

Custom build, visual editor handoff
$7,500 AUD
2.5 weeks
  • Everything in the Brand & SaaS build
  • Visual editor handoff — edit copy, images & sections without touching code
  • Built on Webstudio or Onlook so the underlying stack stays clean
  • 30-min handover walkthrough included
Start a build
B / 05 — Commerce

Headless Commerce Build

For brands outgrowing Shopify
From $12,000 AUD
4–6 weeks · quoted on scope
  • Custom storefront built on Medusa (open-source commerce engine)
  • Full design freedom — no theme constraints, no Shopify transaction fees
  • Migration from Shopify or BigCommerce included where relevant
  • For DTC brands doing $500k+ who need custom checkout, B2B portals, subscriptions or multi-region pricing
Scope a build
Interactive hero animation
3D or scroll-triggered hero (GSAP + Three.js / R3F). Add to any build.
+$1,500 AUD
02 — Results

Measured in contribution margin.

~$1.5M total ad spend
managed to date.
$1.5M+
Ad Spend Managed
Meta & Google, across client books to date.
9yrs
In Paid Media
Running ads for e-commerce operators.
1
Operator
No account managers. No hand-offs.
LTV:CAC
The Ratio I Run
Every decision instrumented to this number.
03 — Process

A deliberate cadence.

90-day engagement arcs,
revisited quarterly.

We don't chase trends. We build a system — media, site, lifecycle — and compound it quarter over quarter.

01

Diagnostic

A full review of the account, tracking, LTV and CAC. Finding what's broken or mis-firing, fixing it, and putting a clean structure in place before spending a cent more.

Fixed Scope
02

Architecture

Rebuild the media map, tracking infrastructure, and retention flows. Everything instrumented to a single blended target.

Partnership
03

Operation

Fortnightly operating cadence. One person — me — in your Slack, your ad accounts, and your weekly P&L. Never handed off.

Retainer
04

Compounding

Continuous improvement across Shopify, CRO, SEO, AEO, GEO, and ads — tightening efficiency and rankings month over month.

Strategic
04 — Principles

A quiet conviction.

What we believe — and
how we choose partners.

Most growth problems are execution problems in disguise. I believe in fewer partners, longer engagements, and the unglamorous work of making numbers move.

Signed — Brent de Rooy Yamba, NSW · 2026
05 — Studio

One operator. No roulette.

Founded 2025 · 9 yrs
running ads. Yamba, NSW.

Protocol Digital is a one-person studio, founded on a simple operating principle: the person in the pitch should be the person doing the work.

No account managers, no junior escalations, no slide decks dressed up as strategy. A deliberately small book of partners, given the attention they paid for.

Founder · Operator
Brent de Rooy
Nine years and over $1.5M in ad spend managed across Meta and Google. Founded Protocol Digital in 2025 to do the work under a single name — media, tracking, site, lifecycle — for a small number of brands who want an operator, not an agency.
9 Yrs · Paid Media Yamba, NSW
06 — Engagement Limited capacity · apply anytime

Selective
by design.
Apply within.

Apply to work with us
Contact
brent@protocoldigital.com.au
Hours
Mon — Fri · AEST
Based
Northern Rivers, NSW